New York-(October 2010) FitzRoy Media announces the worldwide licensing agreement with mobile technology company Powerful King. Powerful King will develop, design and distribute a HEATHCLIFF-branded mobile handset pre-loaded with gaming content designed around the famous feline. The HEATHCLIFF mobile handset will feature unique screen technology, enhanced video projection capabilities, customized gaming content, social networking features and will be designed to run on all 3G and 4G networks worldwide. “As we roll out the relaunch of HEATHCLIFF globally as a iconic brand suitable for a new generation of fans, the strategic importance of having Powerful King on-board as a licensee is invaluable”, states Hamp Hampton, President/CEO of FitzRoy Media.

The HEATHCLIFF mobile handset is set to debut at retail in selected territories in Q2 2011 with an integrated marketing launch globally tied-in with the release of the new Direct To DVD animated title HEATHCLIFF-BAD KITTY for Holiday 2011.

For more information, contact Nadia Belhiba-International Sales, FitzRoy Media at 646-924-3422 or nadia.belhiba@fitzroymedia.com.